写演讲稿时要问自己的四件事 | 4 Things to Ask Yourself While Writing a Speech
爱因斯坦有句名言：“如果现在给我一个小时去解决一个问题，若未能解决，我的生命便会被夺去。那么, 我将花前面的55分钟决定我该问什么……一旦我提出了合适的问题, 我就可以在五分钟不到的时间内解决它。”
其实写演讲稿也差不多。如果你清楚自己想知道什么 - 或者听众想知道什么 - 你就能在演讲台上滔滔不绝，轻松自如。所以，在写演讲稿的时候，你可以问自己以下四个提问，帮助你发现你最需要说的话。
So, you’re about to take a stage soon. Whether it be for a work presentation, a book tour, or as the keynote speaker for a conference in your industry, and engaging talk should hit on all the right components. It should be educational, honest, surprising, vulnerable, and witty. Whew! That’s a lot to pack in.
Albert Einstein famously said, “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask … for once I know the proper question, I could solve the problem in less than five minutes.”
Writing a speech is somewhat the same. If you know what it is you’re asking of yourself — or that which the audience is asking of you — the speech will roll off your tongue easily. So, here are four questions to ask yourself as you write your speech to help you uncover what you most need to say.
What do I want the audience to walk away with?
如果要考虑这方面的问题，最好的方法是通过“对我来说有什么好处？”(WIIFM）原则。威廉·科尔 - 著名的演讲者、教练以及顾问，他曾经写道，“人们只对影响他们的东西感兴趣。所以在写完任何一篇文章后，无论你写得多么精彩，你都需要运用WIIFM原则来判断你的读者是否在意它，并将其运用于生活。”
The first question is likely the most important, but it’s also loaded. Are you getting up on that stage to teach, to motivate, or to persuade? Perhaps a bit of all three? A good trick here is to imagine what you want an audience member to say after your talk when they’re calling a friend. What do they share that they just learned or got from it?
The best way to begin this consideration is through the “What’s in it for me?” (WIIFM) principle. William B. Cole, a speaker, trainer, and consultant, wrote that “People are really only interested in material that affects them. After writing any piece of material, no matter how brilliant, apply the WIIFM principle and judge if your audience will care about it and use it.”
In other words, they need to walk away with something that they will put into practice as soon as possible. What do you want this to be?
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